Chapter 8: 

Technology-driven Branding Strategies: AI, AR, and VR Applications

Author Information

Zarjina Tarana Khalil  
Senior Lecturer of Marketing
North South University, Dhaka, Bangladesh

Areej Ahmed
Independent Researcher
Institute of Islamic Banking and Takaful Insurance, Malaysia

Rights and Permissions

Open Access. This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were mad

Cite this Chapter

Khalil, Z. T., Ahmed, A. (2024). Technology-driven Branding Strategies: AI, AR, and VR Applications. In: Lee, S., Ahmad, A., Tharpe, C. T., Escalada, S. M. (eds) Strategies for Brand Communications and Management. Great Britain Press and Publications. https://doi.org/10.17605/osf.io/2xuk4_8-8

Editors and Affiliations

Sungho Lee
Professor of Marketing
University of Seoul, South Korea

Anees Ahmad
Assistant Professor, Marketing
International Management Institute, Kolkata, India

Contrecia T. Tharpe
Founder and CEO
FayeVaughn Creative, New York, United States

Santiago Mayorga Escalada
Associate Professor
Communication Sciences International University of La Rioja, Spain