This book provides a thorough examination of contemporary marketing strategies, equipping readers with the necessary information and tools to succeed in the ever-changing corporate landscape of today. With 11 informative chapters, the book explores various subjects, starting from the basics of strategic marketing to the upcoming trends that are influencing the future of the business. It commences with an examination of the fundamental principles of strategic marketing, which serves as a prelude to a more comprehensive investigation of the development of marketing theory and its practical application. The readers are provided with a clear and systematic understanding of the historical development of marketing ideas, starting from conventional methods and progressing to modern paradigms. This helps to connect the theoretical concepts with real-world applications.
 

The book explores the crucial need of using data-driven decision-making to create successful marketing strategies, while consumer behavior and market dynamics are being transformed by the digital landscape. By employing market analysis, segmentation, targeting, and positioning tactics, readers acquire the knowledge to create customized marketing plans that effectively connect with specific target audiences and stimulate corporate expansion. It examines the significance of innovation and agility in both product creation and pricing strategies. It emphasizes the necessity for firms to adjust and innovate in order to respond effectively to evolving market conditions. In addition, the book explores the complexities of managing distribution channels, implementing promotional mix techniques, and utilizing social media and content marketing to effectively engage and connect with consumers. In addition, the book looks into the influence of relationship marketing and customer relationship management (CRM) in establishing robust and long-lasting customer relationships, promoting loyalty, and encouraging advocacy. Additionally, it covers crisis management in marketing and provides tactics for effectively managing market upheaval, equipping readers to successfully adapt and flourish in a constantly evolving environment. Finally, it presents different types of marketing capabilities and marketing innovations (i.e., market-driven and market-driving) with their relationships, implying firms’ managerial need for ambidextrous marketing management.
 

The book provides readers with tangible illustrations of fundamental concepts and principles through the use of real-world examples, case studies, and practical insights. This book offers a comprehensive and forward-looking approach to marketing management, enabling readers to confidently and creatively negotiate the complexity of the current marketplace. It draws on academic research and anticipates future trends. The final chapter provides a concise summary of the main insights and major points discussed throughout the book, offering readers a thorough understanding of the ideas and techniques presented. It is a very helpful resource for students, professionals, and anyone who want to become experts in strategic marketing in the current dynamic corporate environment.